Hi! I’m the founder of KDMedia.
A digital marketing consultant and content marketing expert, I work with high-tech and health and wellness startups and mid-size companies to develop custom content strategies, content creation, and community engagement. I also execute on many of these strategies and programs by managing day-to-day marketing activities to amplify your brand’s voice and message in a consistent style.
Working as an extension of your team, I can help to invent, develop and refine your online marketing strategies by delivering engagement programs and customized content that accelerate lead generation and brand awareness, as well as and build customer loyalty.
Specifically, I specialize in humanizing brands and putting your customer at the center of the marketing strategy to build engaging brands that people know and love. I listen and take the time to understand your customers. My writing style is completely authentic (aka I talk to people like the humans they are!). And I believe brands must earn loyalty – and I know how to build that customer love.
Previously, I was in Developer Relations at Crashlytics (acquired by Twitter in 2013), fostering customer love by building strong, genuine relationships. I regularly wrote blog posts, managed their social media presence and managed a website redesign and several product launches. Previously, I was a Marketing Analyst for Backupify (acquired by Datto in 2014). As employee #4, I helped to build out the marketing team and developed our social media presence, blog strategy and content, PR strategy and assisted with almost every other facet of marketing for the company. Simultaneously, I was a weekly contributing writer for BostInno, a tech and startup blog in Boston.
What do I love doing?
- Working with really exciting companies, with great people, on amazing products/services
- Making customers happy and loyal
- Digging into the emotional aspect of marketing to truly understand customer needs
- Writing enticing, humanized blog posts
- Meeting new people who are also eager to learn
- On the side, I absolutely love to cook, bake, run and travel