• Friday Favorites: See the World With Your Eyes, Not Your Phone

    beme logo

    There is a new app on the market, Beme, that is changing the way we experience and share live events though video. Read the story in our Friday Favorites weekly post featuring one top story marketers can learn from each week.

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  • 6 Ways To Get Your Customers To Genuinely Participate In Your Marketing

    social media participation

    Marketing and advertising aren’t going away anytime soon, but there is a big shift happening. I like to call it Customer-First Marketing and it’s a shift away from “ME! ME! ME!” marketing and advertising and towards “YOU! YOU! YOU!” Using this approach, you will be able to better capture your audience’s attention, getting them to actually participate in any of your marketing campaigns!

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  • To Twitter or Not to Twitter? Defining Your Social Media Landscape

    social media landscape

    Twitter is not right for every brand. Neither are Facebook, LinkedIn, Google+, Ello and the next big thing. Too many times I see companies hop on one of these major social networks because they think they need to be there. But why? Without a solid understanding of your target demographic and your company goals, you should not be placing bets on certain channels “just because”. In this post, I’ll explain how to vet social media channels before you begin pouring time and effort into one that might as well be as useful as talking to a rock.

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  • It’s Not Just a “Social Media Campaign” Anymore

    Social media needs to be a part of every marketing and advertising campaign. Here are a few marketing initiatives social media incorporates well into.

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  • The Art of Startup Marketing: Defining Channels and Strategies

    There isn’t a set playbook for which channels your specific brand should and should not be on — it’s all a matter of customized selection based on what your product/service does and where the audience for it hangs out.

    Deciding this is not an easy process — but figuring out where to spend your precious time, especially in the crazy busy startup days, needs to be strategic. I think about this exact undertaking day-in and day-out for my clients, so I’m going to try to break it down for you in a straightforward way

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  • 4 Strategies to Immerse Yourself into the Boston Startup Scene

    Four tips to begin networking and experiencing the start up world from the outside in. Experiences taken from coming from Connecticut to Boston and landing a job at a start up company.

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  • “How Do I Get Involved in a Startup Company?”

    Getting involved with a startup involves much more than just a resume. Networking, a distinguished reputation and personal brand and determination are key factors that lead to you landing a job at a startup company.

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  • 6 Ways To Improve Your Company’s Social Media Marketing

    Using social media marketing can be a very good way to develop true and strong relationships with others online. Using it to develop formal and often very important informal relationships can be very beneficial to your business. Here are some points that you and others in your company should consider so that you stay at the top.

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  • The Pros and Cons of Social Media Metrics Tools

    An overview of five social media metrics tools, HootSuite Pro, Viral Heat, Actionly, Argyle Social and Raven Tools, I tried and tested to ultimately find the tool that fit my needs. My metrics needs included a dashboard, social media channel analysis, web monitoring, ease of navigation, and more. Read on to see the pros and cons of each of these tools.

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  • 10 Ways to Become a Better Marketer in 2011

    Ten tips to become a better online marketer in 2011

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