• Never Stop Learning – Especially As A Marketer

    learning

    As the incredibly wise Gary Vaynerchuck once said, “If you aren’t constantly learning you are dead”. While this may be somewhat extreme, this idea is extremely applicable to many walks of life – especially digital marketing. This post provides advice on what to learn regularly to stay ahead of the marketing game.

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  • From B2B to H2H: How to Bring Your Brand to Life Through Customer-Centric Marketing

    human to human marketing

    Consumers are smarter than ever now at tuning out mainstream marketing tactics and are seeking deeper, more meaningful connections with brands and individuals alike. But how can a brand connect with a customer on a deeper level, especially online when it feels so impersonal? And how do you develop a multi-channel marketing plan that reflects their needs? In this post are 3 ways you can bring your brand to life across any marketing channel to connect on a human level with your audience.

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  • 6 Ways To Get Your Customers To Genuinely Participate In Your Marketing

    social media participation

    Marketing and advertising aren’t going away anytime soon, but there is a big shift happening. I like to call it Customer-First Marketing and it’s a shift away from “ME! ME! ME!” marketing and advertising and towards “YOU! YOU! YOU!” Using this approach, you will be able to better capture your audience’s attention, getting them to actually participate in any of your marketing campaigns!

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  • The Marketing Factor That Gets People To Buy What You Do

    unique brand presence

    People want to know why you do what you do, not just what it is you do. They most likely won’t buy from you otherwise. They want the juicy stories and emotional attachment. This post showcases other companies doing it well and provides you with ideas to begin creating your own brand stories.

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  • 3 Ways Marketers Maintain Focus In The Summer

    summer marketing

    A lack of understanding for how to focus and where to focus within marketing that can be our downfall — especially during the hot summer months. This post describes three tried and true ways to regain focus on marketing by paying attention to customer needs, team budgets, time, and capabilities.

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