Aug
12

4 Strategies to Immerse Yourself into the Boston Startup Scene

burst bubble(Note: This post originally was written for the BostInnovation blog and re-posted here as part of my blogging portfolio.)

From the outside looking in, you may think getting a job at a startup is like getting a job at any other company – Starbucks, Staples, Macy’s, etc. I hate to burst that belief, but it’s a bit tougher than just filling out an application, having a formal interview, and hoping to get chosen among the multitude of applicants.

Getting into the start up scene is about who you know and how much you are willing to give to make a company succeed. Being in Boston adds another unique layer to this; we are a very tight-knit community. Although Boston is a relatively big city and it may seem like a large pool of companies and candidates, we all talk. Why? Because we all are on social media or go to events regularly!

Coming from a small town in Connecticut myself, I had to learn the hard way that getting involved in the startup scene in Boston was no easy task. However, it was the best journey I’ve ever been on. Being here a year and a half now, I want to share with you how you can go about getting a job in an awesome start up in Boston without wasting time.

1. Network – work the scene

networkign bostonDue to our tight-knit community, we all tend to navigate towards the same type of events. I find myself saying “Long time no see!” in a sarcastic manner to many people who attend the same events as I do. We all know the right events to go to, whether a casual beer and networking event or a knowledge-based event. Start attending events, talking to various people about the events they attend, look for patterns, and deepen your network.

This will allow you to become recognized in the area and allow you to learn from this group and get the ‘in’ on potential job openings.

2. Get involved on social media

Let’s face it – Boston is full of nerds. It is also full of social media enthusiasts – and we’re a bit proud of it.  I highly suggest you create Twitter, Facebook, LinkedIn and even YouTube accounts and start interacting with influencers in Boston.

You can find these influencers by noticing how many followers they have, how much they engage with others and by catching them in person at events. By following conversations and talking with other people in Boston, you will build up recognition of your skills and interests.

3. Create your own personal brand

personal brandingJust like any consumer brand, it is important to distinguish yourself in the market. Making yourself both memorable and visible is crucial today. Chances are, if you are being interviewed for a job, the employer is Googling you to view your personal brand and digital footprint.

I highly recommend starting a personal website or blog that demonstrates what you are interested in, your past experience, and anything else career-related you want others to see.

For me, I blogged about digital marketing, posted videos on how to brand yourself online, and posted my video resume. On top of that, build out social sites like Twitter and LinkedIn demonstrating the same information on your site to create consistency.

People will come to expect certain content from you and will know where to get it. This is crucial when you are on the job hunt. Being visible and helpful online can go a long way.

4. Be yourself

It is important to first and foremost act like the same person whether online or in person. Your personal brand online should reflect who you really are. If you are a fun, bubbly person, write in a conversational, easy-going tone. That way, no matter which way a person is communicating with you, they know it is truly you.

At the end of the day, it is who and what you know that can get you into the Boston startup scene. Networking properly and demonstrating your expertise both online and offline are critical to getting seen and remembered by potential employers.

Most of us at BostInnovation have done these above four things to get jobs at really awesome companies and involved with this blog. Ask any of us, it was more than worth it!

Aug
07

Why it Pays to be a Go-Giver, Not a Go-Getter

Last week, I was meeting with a few of my networking contacts, discussing the way in which we all like to network and what we are looking to get out of it. I told them, “I love to learn about the new, exciting things other are doing and seeing if I can help them out in any way. I genuinely like to help others and make great ideas succeed.” One person pointed out after I elaborated more on this point that I’m a go-giver, not a go-getter.

A light *sparked* in my mind.

People always tell you to be a go-getter. You never really hear the term go-giver. However, I stopped and thought about this – and continued thinking about it all the way home. If you’re like me, you would rather see others happy and successful than seeking out that happiness and success for yourself first. You thoroughly enjoy asking people, “How can I help you?” (and not in the Dunkin’ Donuts drive-up line manner).

gift givingI’ve started realizing through my proceeding conversations and actions that being a go-giver is a respected, endearing and selfless thing you can do that can benefit both parties if done right.

Especially in the Boston start-up scene, there are many, many hard-working people spending their days and nights and last few dollars trying to grow their startup. When they are asked if they need help, this is like spotting gold. Entrepreneurs are full of ideas and spark, but they need more minds and man hours to make the idea happen.

While I know I’ve told many more people I’d love to help them than what’s been reciprocated back to me, I’m actually quite content with that. To date, I am an advisor for four awesome startups in the Boston area, contribute blog posts weekly to BostInnovation and am about to start a non-profit website to help homeless animals. Not in any one of these circumstances am I ask for anything in return. I am genuinely interested in helping these ideas grow for the pure sake of seeing them succeed.

To revert back to my original conversation of a go-getter vs. a go-giver, I was also reminded that go-getters may still become extremely successful and wealthy, but all they have done is helped themselves. They probably have said “no” to many people who asked for their help or advice for the pure reason that they were devoting 110% of their time on their own endeavors. While there is nothing ethically wrong with this, I find it good business to help and then be helped.

This is why I truly enjoy helping and giving – and this will never stop.

The reason I felt the need to write about this is because I want each and every person who reads this to stop for a second and identify which one, a go-getter or go-giver, you are, and if you are content with that.

Have you asked to help another out in the past month? Have you given selflessly to a cause without pay or proper reward? Do you seek experience helping others for the sake of even just learning, if not monetary gain?

I ask you to try being a go-giver for a week. Attend networking events, identify one or two people who have great ideas you are passionate about and see where you can be of assistance – even if all they need is access to you to bounce ideas off of. How about contribute an expert guest blog post to a start up that could use your help? Why not stay a few hours extra at work just because you truly care and want to get things done? You may find that it’s even more rewarding than money. I do.

Enough from me - I’d love to hear your stories. Are you a go-giver? If so, what are some things you’ve done selflessly to help others and had a successful outcome? If you are not a go-giver, what are some things that would inspire you to become one? And also, I always encourage others to counteract my ideas if you feel strongly otherwise.

Jul
28

How to Build an Army of Brand Loyalists

Last night, I was invited by MassChallenge and Grasshopper to speak on an interactive panel on ‘Developing an Army of Brand Loyalists.’ I was joined by Jonathan Kay, Ambassador of Buzz at Grasshopper, and Sarah Hodges, Director of Marketing at Runkeeper.

In lieu of loving to share the information and case studies I present, I’m posting my slides below.

For those who attended, thanks so much for coming by! It was a great panel discussion followed by some awesome audience questions and valuable networking afterwards.

 

How to Build an Army of Brand Loyalists

Here are some pictures of the event below:
building an army of brand loyalists 2011
building an army of brand loyalists
building an army of brand loyalists

Jan
05

Now What?

From my perspective, it seems that college students either dread graduation and want to stay another year, or they cannot wait to get out on their own as soon as possible. For me, I was the latter. I felt this way because I knew what type of job I wanted, I was confident in my skills, I knew the right people to help me along the way, and I was ready to start my own life.

The only thing holding me back from being completely stoked about graduating early as I did was the economy. Although the odds are against recent college graduates today, I was ready to take on the challenge. I turned a potentially negative situation into a positive one.

Since graduation three weeks ago, I have been keeping myself very busy. My particular interest, and an area in which I would like to secure a career, is social media marketing. In order to learn the in’s and out’s of this niche industry, I am networking like crazy and learning how to use Twitter, Facebook, LinkedIn, YouTube, Google, and Blogger. Updating these sites on a daily basis has become my full time job. Now, that may seem pointless if I am not making money from it, but I see it otherwise. I am learning how to use social media and studying how businesses use it for relationship marketing, and I am also meeting some amazing people along the way. I am looking to secure a job around the Boston area, and have found everyone around there to be more than willing to help me out, whether it is giving me some tips, conducting an informal phone interview with me, meeting up, networking me with someone else in the field, or giving me job leads.

Although I do not have a job as of yet, I am completely fine with that because I am learning so much about the field I want to get into. I find this more than worth the time. My next step will be to attend various events in the Boston area including Tweet Ups and other social networking events. Getting my name out there, building good relationships, and generating tons of content are the three major things I have learned thus far and have made those an imperative for me to achieve each and every day. I know that with hard work and dedication, I will secure my dream job very soon.

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