Every marketing strategy requires a mix of tactics to reach the right audience and generate quality leads. You should never operate marketing in a tunnel, especially as a startup with so many opportunities to test and refine messaging, channels, and offers. Lead generation through various paid (and unpaid) channels, used simultaneously, is a fantastic method to do all of this — and fast. We recommend that brands use a variety of lead gen techniques as a supplement to nearly every other marketing activity, and we can help you understand what the right approach is for your company.
Our team will work with you to:
- Strategize which lead gen channel(s) work best for your industry and audience
- Develop the messaging for each platform
- Design and implement the campaigns
- Test, iterate, wash, repeat!
Channels we’re well versed in:
- Online Advertising
- Google AdWords: Search + Display + Mobile + Remarketing
- Twitter Ads
- LinkedIn Ads
- Perfect Audience and AdRoll
- Media buying
- TechTarget and the like
- Sponsored content placements
- BuySellAds and the like
- …and more, we’re always testing!
Get started with your first (or next) online advertising campaign!