Social Media Day- Is it The New World Media Horizon?
Editor’s Note: This is a contributed guest post.
Social Media Day isn’t just some vague recognition of social media. It’s actually something entirely new in human history. The human race has never been in instant contact with itself in real time before, without the limitations of nationalities, language and political boundaries. This was a unique event, where cultures could actually mix. It’s also a new sort of human interaction, “SEO for the soul”, as well as social media marketing, the newest, biggest thing in marketing.
The big day was a pretty good indicator of how strongly social media is influencing the world. Social media sites are making news in their own right now, and the response to Social Media Day was a lot bigger than the simple old broadcast cross links to other countries.
This was only the second annual Social Media Day, and it went off the scale in terms of participation.
The idea of “believing” in media is perhaps a little over the top these days, but in terms of putting social media into practice, there’s no doubt that Social Media Day was a big success. 90 countries across six continents were involved. The general meetups were more than double last year, another sign of expanding horizons in a medium which is still, let’s face it, in its very early infancy.
The truth is that social media is an entirely new medium and nobody’s really too sure what it can do.
It’s evolving in ways nobody would have dreamed possible. Nobody really knows how many people there are active on the social media sites, but it’s somewhere around at least three quarters of a billion people at the very least. That’s the biggest single demographic on Earth for any kind of media, ever. Facebook alone has more people than the entire United States.
There’s another interesting fact becoming obvious. The marketing industry is trying to get into this gigantic electronic super-power’s buying power. This is also the most mobile market on Earth.
The truth is that social media is very unlike any other kind of media, able to react quickly to information and spread the message around the world on its own terms.
Cynics may note that this means that marketing, of all things, is becoming a social media enabler, adding more commercial power to the social media phenomenon. History tends to follow the money wherever it goes. Facebook, for example, is becoming a lot better organized as the Facebook marketing companies figure out that social media is simultaneously the ultimate impulse buying point of sale and the most demanding.
Homo Consumer Sapiens can be a tough customer. Social media users are also real online users, determined to get what they want, looking for real information about their purchases, and trying to get the best deals. Social Media Day showed that there’s a new human reality at work, changing lifestyles with a few clicks. Don’t be surprised if the next Social Media Day or the one after it turns into the biggest media event in history. It’s just a matter of time.















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