An interview with David Meerman Scott, famous author, keynote speaker and current Boston resident helping create a worldwide rave of near marketing.
Archive for the ‘Social media’ Category
Facebook and Twitter are NOT the same Message Channel
August 31st, 2010
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Facebook and Twitter users are very different and therefore need to receive different messages. Twitter users are more technical whereas Facebook users are more mainstream and non technical. If you manage your company’s Twitter and Facebook accounts, keep in mind that each channel needs a targeted and separate message strategy.
Is the Internet draining us or do we lack focus?
August 25th, 2010
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In this post I comment on the debate going on around if the Internet is making us dumb or not. I tend to think we can make it a positive by putting up good data filters in our minds and taking advantage of the immense amount of data available in a realistic way. Read on for more!
Will Reward Systems Increase Foursquare Adoption?
August 3rd, 2010
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Foursquare has a valuable use case for marketers to drive more traffic and rewards for loyal visitors. Here I explain the ways marketers can easily incorporate Foursquare into their marketing campaigns.
HOW TO: Support a Press Release Through Social Media
July 15th, 2010
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Social media is a very powerful tool to help leverage a press release on the Internet today. Your community, if powerful enough, can help spread the news at lightening speed, providing social proof that people are reading and sharing your great new.
How Paid and Social Search Lead to Better Marketing Results
June 11th, 2010
9 Comments
Combining social and paid searches can create a compelling SEO plan for your company. Both are very important marketing channels, and combined, as with any marketing effort, leads to better results. Each search strategy is very different, but together they can be extremely effective.
All Content is Not Naturally Viral
June 2nd, 2010
2 Comments
How I Landed a Job Using Social Media
May 24th, 2010
1 Comment
How I landed my dream career just by doing what I love to do everyday — and now I get to do it full time for a company I strongly believe in!
Stop Making Excuses!
May 6th, 2010
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Kristin Dziadul discusses why it is so critical today to get involved on social media. The internet was designed to be a social and collaborative environment, so naturally social media makes sense. You must get out there on sites that your market is on, develop relationships, give them free content to help them succeed and learn, and then drive them to your virtual doorstep through inbound marketing.
It’s NEVER About YOU!
May 4th, 2010
2 Comments
Whether you are in the biomedical, high tech, toy, or food industries, it is still never about you in social media. Talk about the customers and their thoughts and concerns, and you will realize amazing relationships will start to grow, and in turn ROI (return on influence) and ROI (return on investment) will shortly follow.
