• Stuck In A Marketing Rut? 5 Ways To Get Out In 1 Hour

    stuck in a rut

    It’s not easy coming up with fresh ideas day after day, week after week, expecting incremental results every time. In this post are the top tips and tricks to get out of those ruts faster.

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  • To Twitter or Not to Twitter? Defining Your Social Media Landscape

    social media landscape

    Twitter is not right for every brand. Neither are Facebook, LinkedIn, Google+, Ello and the next big thing. Too many times I see companies hop on one of these major social networks because they think they need to be there. But why? Without a solid understanding of your target demographic and your company goals, you should not be placing bets on certain channels “just because”. In this post, I’ll explain how to vet social media channels before you begin pouring time and effort into one that might as well be as useful as talking to a rock.

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  • Introducing KDMedia Creative: Custom Video and Design Services

    KDMedia Creative logo

    Announcing the official launch of KDMedia Creative services. We provide a full end-to-end solution for custom video and design services.

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  • The Marketing Factor That Gets People To Buy What You Do

    unique brand presence

    People want to know why you do what you do, not just what it is you do. They most likely won’t buy from you otherwise. They want the juicy stories and emotional attachment. This post showcases other companies doing it well and provides you with ideas to begin creating your own brand stories.

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  • It’s Not Just a “Social Media Campaign” Anymore

    intertwined

    Social media needs to be a part of every marketing and advertising campaign. Here are a few marketing initiatives social media incorporates well into.

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  • 3 Ways Marketers Maintain Focus In The Summer

    summer marketing

    A lack of understanding for how to focus and where to focus within marketing that can be our downfall — especially during the hot summer months. This post describes three tried and true ways to regain focus on marketing by paying attention to customer needs, team budgets, time, and capabilities.

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  • The Unexpected Career Path

    maze career path

    Many times a career is composed of the experiences you’ve had and the people you meet. Creating a meaningful career means taking risk and learning a lot. Most of us today do not follow a straight line career path — it’s full of zig zags that take us to new and unexpected journeys. Here’s how you can form the career path you truly love and how I came about doing it too, even if unexpectedly.

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  • What Do All Marketers Do Wrong In The Summer?

    computer by the pool

    While it’s not the greatest time to launch a product or get a lot of PR, it’s definitely a great time to start planning ahead. The summer gives us marketers (and anyone, really) time to (a) reflect on progress and (b) decide what you need to accomplish in the next several months. It would be a failure on our part to let these months pass by idle. These are the top five marketing-related projects you should be focused on the next few (hot and sticky) months.

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  • [Slides, Video] Website Bootcamp: Everything You Need to Know To Launch Your First Website

    Last Thursday, I co-hosted a website bootcamp with Matt Medeiros of Slocum Studio, a Wordpress design and development firm. It was an hour long webinar “bootcamp” that dove into an intense amount of strategies, tips and tools to build our your website (content and all). Matt focused on the design and development side of things, offering up his favorite tools and techniques, while I focused on how to write awesome content, including the oh-so-complicated headlines!

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  • It Takes One Hour to Revamp Your Marketing Strategy

    Today I’m excited to announce that I’m launching a service specifically to founders and founding teams. KDMedia now offers 1:1 classes called “Startup Marketing in 1 Hour”. These sessions are intimate, knowledge-packed calls or meetings where the founders (or a founding team member) brings their most pressing questions, problems, strategies, etc. to a call with me and I guide them on the best route based on their goals, industry, audience, etc.

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