A New Generation Marketer

As an employer or manager, do you find yourself micromanaging everyone? Hovering over them during work? Scrutinizing what they hand in? If so, STOP!

As an employee, do you feel the burden of your employer hovering and micromanaging? It’s time they realized they are doing it and stop because, after all, you were hired to complete the tasks you were hired for accurately.

If you hired a ‘qualified’ candidate who you strongly believed could fit all the job requirements and qualifications you expected, then they should deliver. It may in fact be a case where you trust no one else to do the job as good as you so you feel the need to manage every task they do. Or, you may have doubts about them, meaning you may have made the wrong hire.

The first step to fixing this is to have a rigorous hiring process to quickly weed out all others who are unqualified, lazy, need too much training, etc. Once you pick the ‘perfect’ employee, TRUST that they will deliver what you expect them to do.

With the surge of new companies opening business, many owners, CEO’s and managers are finding themselves letting their employees have fairly free range of completing their tasks and even going above and beyond to do more.

For example, I work for a start up, Backupify, where I manage almost all of our company’s marketing efforts. My boss, the CEO, is busy fundraising, meeting with our Board of Advisors, potential employees, partners and much more. He hired me because he was intrigued by the strong online personal brand that I developed as well as my past experience doing online marketing. This gave him peace of mind that if he gave me some direction of what to do and we talked about upcoming projects when they came about, I would be able to execute them at the quality level he expected.

And the case so far has been just that. We have just enough interaction to keep me on track and in the loop with current and future marketing efforts, but I also have free range to execute them in a way I am most comfortable with. I also feel comfortable generating additional ideas and responsibilities as I see a need for them.

When an employer gives their new hire the freedom to execute tasks on their own without direct supervision, a few things happen:

1. The employer can focus on higher level tasks without the worry of having to micromanage smaller ones.
2. The employee feels more comfortable and at ease at work that every aspect of their work and working habits won’t be scrutinized.
3. A trusting working relationship begins.

It turns out to be a win-win for everyone.

So stop hovering over your employees and let them feel comfortable in their own workspace and gather a rhythm of how they work best in your company. And for the employer, you can relax and know that their tasks will be done right and you can focus 100% on yours as well.

Have you worked for someone who was a micro manager or are you guilty or doing this? If so, has it affected the work dynamics and trust within the company?