Bloggers all over the world started developing incredible content to attract readers and customers only a few years ago once research was in that it worked to grow a business. However, there is only so much ‘incredible’ content that can be developed until it is dead. If everyone came up with one incredible idea every day, that would be a miracle!
Yes, great content sells, and can sell big (especially for Cambridge-based Hubspot) However, for companies that do not have the research, resources or human capacity to turn out tons of original, fresh content daily, this concept of constant fresh content seems impossible.
There is only so much you can write about on a particular topic, and also only so much you can read about as well. I have felt that as of now I am going through this phase, which is troubling. I have been going full steam ahead on this blog since December. Recently, I have not had time to update it daily like I did before, as I have a full time job now which involves blogging twice daily. However, I am running out of a flowing river of fresh new ideas on new marketing to write about.
As you have probably noticed, I have began to post just once a week, providing my most valuable ideas of the week. While it is less frequent, I still enjoy writing once weekly to give you, my readers, something worth sticking around for.
So what do you do when your company or personal blog runs out of ideas to write about? It is a good idea to revisit old blog posts to enhance them or do a recap of your best-of blog posts so far. It also helps to occasionally write customer success stories (if you are a business, of course) to highlight your readers and get a break from your traditional theme of content.
When you reach the inevitable readers block, think outside of the box.
There are always ways to get around this problem, you just need to be more creative. Don’t force yourself to create incredible content every day as this may be nearly impossible, but focus also on writing fun, engaging stories about your industry, company, customers, etc.
For example, if you mainly focus on your very small niche market, expand your topic a bit to discuss how your small industry impacts the larger economy as a whole. Providing reading material for a larger audience like this can be very beneficial to your business.
At my company (Backupify) we primarily blog about cloud computing and online social media and SaaS backup. While this is a hot topic with many new developments, there is only so much that our customers and readers want to read about until it gets old. Occasionally I try to write about our best blog posts, examples of our service in action, a recap of an event, etc. This all helps to keep both my readers and I interested and digesting relevant yet diverse information.
How has your company developed its ‘incredible content creation’ strategy? Has it stayed successful or is it getting stale? If stale, how are you overcoming it? Leave your comments below!
Related posts:
- Data Explosion: What it Means for Bloggers To be a blogger today also means to have good...
- How to Create a KILLER Company Blog Kristin Dziadul of kdmedianow.com gives tips to create a very...
- All Content is Not Naturally Viral What it really means to have viral content and how...
- The Editorial Calendar: Are You Using One? Editorial calendars serve as an excellent way for a company...
- From Small Town Gal to Up-and-Coming Social Media Rockstar Kristin Dziadul of kdmedianow.com discusses how social media and web...
Related posts brought to you by Yet Another Related Posts Plugin.
