A New Generation Marketer

Why is it that Millennials demand instant gratification?? If you put yourself in our shoes, though, can you blame us? We grew up on technology. I used a computer for the first time in the fourth grade, primarily for computer games, and grew up as the Internet evolved. We are extremely technologically savvy and love exploring the web.

We desire instant gratification in other ways as well:

When we turned 16, we expected to get our license and a car.
When we hear a song we like, we want to download it instantly.
When we took a test or wrote a paper, we wanted results quickly.
When we send an e-mail, we expect a message immediately saying it was sent.
When we call someone, we expect them to pick up.

Now what is it about technology that everyone loves?

Instant access.
Confirmation that an action was received.
Quick responses.
The ability to compute things fast.

Since us Millennials grew up on computers and the Internet, and the above four components are major benefits of fast computers, that explains our need for a quick reward from every action. It is almost an innate instinct of ours to receive instant feedback from something we do, not because we are greedy, careless, or selfish, but because we great up that way. Many people criticize our age cohort because we are this way, but consider how you would respond to things if you grew up experiencing feedback or rewards after everything you did.