Social Cause Marketing and Generation Y Involvement
After reading David Hessekiel’s article on AdAge on the Most Influential Cause Marketing Campaigns and speaking with @JoeWaters, blogger for selfishgiving.com , I was inspired to comment on how cause marketing is evolving today with the help of social media and word-of-mouth.
I think cause marketing campaigns are an amazing way to gain public support for your profit or non-profit’s initiatives. And with the emergence of social media outlets to disseminate information, it seems like a perfect opportunity to combine the two. In addition, Generation Y consumers can be the ambassadors of these efforts, if done properly.
We are a generation that likes to stand out and make a change for the better. We tend to get criticized for being ‘misinformed’ or ‘uncaring’ about hot topics of news, but that is not the case. We just may not have the same passions and interests as others. If you have a campaign that we would be affected by, such as green energy or healthy eating efforts, we will be much more willing to support and spread the world about your organization’s humanitarian project.
A very recent example of cause marketing was the Red Cross’ mobile marketing campaign to raise funds to assist Haiti. $20 million was raised within a week through social media and mobile advertising alone. Mashable reported about the amazing outpour of support with an interview with the Red Cross. “The speed and quantity with which the American public retweeted and posted to Facebook the need for donations to help with relief efforts in Haiti was (for anything we’ve seen at the Red Cross) unprecedented” reported Wendy Harman, American Red Cross’ social media manager.
Another recent example of cause marketing which I find very captivating and interesting is Pepsi’s Refresh program. They use younger consumers in their ads, play interesting music, and make a clear link to the website campaign. This flawless integration of Internet, social, and mainstream media to reach all generations, and Generation Y in particular, has allowed it to become a much-discussed project. What do you think of their program?
(From YouTube) You’ll notice if you visit their website for this campaign, there is a prominent link to share this great cause, hence social cause marketing.
Another great cause marketing campaign that is supported by word-of-mouth is Nike and Lance Armstrong combining to create a powerful campaign that has been socially advocated for years. This commercial was found on YouTube.
The ownership of Livestrong bracelets skyrocketed a few years ago and everyone was talking about the cause and selling bracelets. This shows the power of influencers and buzz in regards to supporting a meaningful cause.
What are some of your favorite cause marketing efforts? Do you think social media advocates can help advance these projects?
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Thanks for passing on my article on your site!
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Say what you like about Lance and EPO but apart from evading the doorstep tester in 2009 and having a positive for epo in retrospective tests from his 99 samples and the corticosteroids incident he has never failed a drugs test. Is he the greated living American ever?
i was starting to assume i may possibly be the only individual which cared about this, at the least at present i learn i’m not nutty
i will make it a point to have a look at a number other blogposts right after i get a tad of caffeine in me, it is actually arduous to read without having my coffee, cheers 
howdy really good little site ya have there
I use the matching web theme on my website yet somehow for whichever odd cause it looks to stream more quickly on your blog eventhough your own includes even more multimedia. Are you using any sort of plugins or widgets which speed it up? If you might be able to show the titles so I might use these on my personal website so twilight new moon supporters could watch twilight eclipse online trailers and clips faster I’d personally be grateful – cheers ahead of time 
Cathy, thanks for stopping by! It looks as if we have slightly different layouts. I do not have any plug-ins on my site to make it faster, in fact I think it is slower than I would like and need to delete some of my plug-ins to make it run faster. If you have too many plug-ins installed on your site, that can definitely slow it down, and videos can do that as well. On a side note, I got really excited to see that your site is all about the Twilight movies, I'm such a huge fan! If I come across anything in the meantime to speed up the site, I'll let you know. You could also Google search plug-ins that speed up your website to see if any exist. Hope this helps!
Kristin
Hello I love Kristen! Hope there will be more in Twilight 3!
Hello I like Robert! Hope there will be more in Eclipse!
You can have tons of success publishing my content to article directories. It is possible to simply double your traffic.
Nice to see you blogging about this good topic.
Has anyne here heard of the iLikeViral plugin? It is very powerful and can quickly help website owners to increase their traffic. It uses the power of Facebook in a very clever way!
Unbelievable, that’s precisely what I was hunting for! You just saved me alot of digging around
Glad to hear!
Kristin
What theme are you using on your site ? I like the design. Thank you for the post.
I totally love the game Call of Duty: Modern Warfare 2 ,anyone have a suggestion of a similar game?. I own a Xbox 360 Console.
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