A New Generation Marketer

About how many tweets on Twitter do you find truly valuable each day?

For one, it is hard to get noticed on Twitter because everyone is sending out updates all day long so messages can quickly get hidden. One thing I have noticed many businesses and individuals do is send out useless tweets. Now, everyone is guilty of this at one point or another, but if you send out several and risk losing valuable followers, then there is a problem. I came to think about this issue after reading Tom Davenport’s post titled, “Let’s Tweet About Something Important”. He discussed top 2009 tweets, which ones truly had value, or were just lost in the clutter.

We don’t want to hear about your current mood or your dog’s name or what your wife is doing. A report by Huffington Post collected the top topics on Twitter of 2009, including Harry Potter, the Swine Flu, Michael Jackson, Tiger Woods, American Idol, Superbowl, and Google Wave. If you can teach me something by posting about any of these topics or other topics of interest to your most valued followers, then that is good. If not, don’t bother tweeting at all.

Social media sites are getting more and more cluttered as people are joining at lightening fast speed, so making your message stand out is key, especially for a business trying to gain valuable customer relationships.

What are some of the best and worst tweets you have seen?