Google Buzz and Non-Twitter Users
As I reported in earlier blog posts, Generation Y consumers are not using social media sites as much as would be expected. This is because they are not huge content creators, but they do enjoy sharing information via the Internet. This provides the perfect opportunity for Google Buzz to capitalize on this market.
About 5.7 million people have Gmail accounts. Since Google Buzz allows current Gmail users to use Buzz right from their inbox, there is no sign-up necessary. This would make it very easy for a Gmail user to investigate and start using Buzz. Many Gen Y consumers are skeptical of the uses of Twitter, calling it ‘stupid’ or not knowing its true value. However, those who use Gmail are loyal to Google’s products, and would therefore be more likely to start using Buzz.
Buzz also gives users more sharing capabilities than Twitter, Facebook, and other major social media sites. It also seems to integrate many sharing tools that have not yet been combined. Users can share pictures and videos right from their desktop into the conversation without logging onto Facebook photo, Flickr, or TwitPics. I predict that those who do not use Twitter will quickly adopt Google Buzz as their social outlet, and I foresee some Twitter users converting to Buzz, or at least joining it as well. Is Google going to change the social media realm? It will be interesting to see how this all plays out.
It will be interesting to see how Facebook and Twitter react to Google’s new and integrated social aspect. Already, Facebook redesigned their layout to make social search at the top and most prominent. How will Twitter react to its new rival?
Twitter
LinkedIn
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Youtube
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So now after writing about media usage among this group: http://bit.ly/9WAQpz where is their time evaporating to?
It goes towards consuming all types of media and technology because we are so connected to our media (i.e. smart phones, computers, iPods, and the Internet)
Suggestions on How You Can Create a Community Within Your Blog
The thing everyone should know about Google is that they don’t mind admitting to mistakes. Miles ahead of most companies that would rather deny or delay fixing problems than making changes and moving on.
in Google Reader (which ends up on Buzz) you’re invited to tag the content.
Tyron,
A community must be built for a specific niche industry. If your blog can be very concise to that market, and provide extraordinary content to them, they will quickly become engaged. You must also ensure to interact with them on your blog to make them feel valued and keep them coming back. Make sure your blog has an RSS feed option so those readers can receive your updates on a regular basis. I hope this helps!
This is true, Google did admit that they had to fix up Buzz, especially after complaints of security issues. They are an example of a company that isn’t afraid to apologize, something most companies are afraid of doing. It is better to apologize and fix than ignore or delay repairs. However, this still does not change my view of Buzz, simply because I have no need for it.
Hey man I just wanted to say thanks for taking the time to write something worth my time to read. I am all over the net and I see so much pointless content that is just created for the sake of putting something new on their site . It takes devotion to create good stuff, thanks for caring.
Google seems to want to menyaingin Twitter with Google Buzz.
Thank you! I am glad you find my info valuable. I like to keep my overall blog topics very concise and will continue to provide the same well-researched and concise posts.
Personally I think that Google Buzz’s submission was a little too early, especially in regards to privacy. I also think that Google’s possibly going down the same path that Windows went through around the era of Windows 2K. The latest products and products seem to be less and less planned and I also feel like rushed the first in the industry, and or compete with its competitors releases. The breach of privacy was something that didn’t require a PHD in CS to figure out, a very simple review session could have shown these issues. Do you think Google may have received too much credit last year?
Great comment! I think they were on the right path last year and deserved their due credit, but this year they made some risky moves, got sued for Buzz privacy issues, and may be going down the wrong path now if they keep putting out untested products. This may either be a new way of them testing products, or a new approach of their business process.
very good matters thanx
Good read, I really enjoyed reading it. Ta muchly for adding this, could be valueable in the future to me!