(Photo courtesy of Flickr Creative Commons)
50% of Generation Y consumers have mobile phones. They also have much more disposable income than would be expected, and are very willing to spend it. Generation Y provides a great opportunity for marketers today, as they are reshaping they way consumers search for information and buy products. So what is a marketer to do??
Studies have found that the more mediums a customer is involved in with an organization, the more engaged and likely to respond they become. This provides a great opportunity for both social media and mobile engagement with this age group. Gen Y is hugely dominant on social networking sites, and also have access to mobile phones and text messaging. Therefore, if the two are combined, think of the buying power they will then have! Although SMS marketing is not big yet, it will be during the age of smart phones and increased Gen Y spending.
SMS can be used like Facebook and Twitter, but it is better because it results in a quicker response to a promotion. Chad Hallert, Director at Ecommerce stated, “We tried stand alone offers with mobile, social and email…when you break them up to pieces, nothing really competes with e-mail, and the other two don’t look as valuable as they are”.
When SMS and social marketing are combined in a campaign, results are improved by 5-8%. This is because the SMS alert or Facebook update is added to an already existing campaign with a website, paid search and e-mail. The increased response rate is due to higher customer engagement (Sutton).
So how has Generation Y reshaped mobile marketing? They provide companies the opportunity to reach them in a new medium that other generations may not respond to. And since they are consuming many different types of media each day, there is a high potential of reaching them in various ways, generating interest, and making a purchase.
What do you think?
Related posts:
- Y Bank? A discussion based on past research on why Generation Y...
- Geographic Portability of Social Media A discussion on how easily accessible social media is, especially...
- Inbound Marketing: My Review Kristin Dziadul's review of HubSpot's founders' book Inbound Marketing. It...
- Information Overload for Generation Y! Is Generation Y becoming desensitized to advertisements. In my opinion,...
Related posts brought to you by Yet Another Related Posts Plugin.
[...] http://kdmedianow.com/2010/02/03/how-will-gen-y-reshape-mobile-marketing/ Posted in Top Post [...]
Excellent post. As always I enjoy reading your posts…
Thanks!
Hi, this is greate site. Just bookmarked it.
Great, thanks!
I usually don’t comment on blogs, but your blog post urged me to applaud your efforts. Thanks for the read, I’ll bookmark your site and visit every now and then. Cheers.
Thank you very much! I am glad you found my information valuable. I look forward to reading more of your comments.
Hello there, I saw your blog on Aol Weblogs and believe this is actually pretty interesting and gives great subject matter. Thank you regarding the great post, I will probably promote this on Twitter. Have a wonderful day.
Great, thanks Bobby! What is your Twitter name?
I am so glad I came across your page. Thanks for it. I feel it’s great that there are always people around who give out wonderful information and facts and awesome writing for nothing without wanting something in exchange. Think of your self added and I look forward to looking at your next update.
Thank you very much! I look forward to your next comments
When do you suppose you can update with a new post similar this. I feel that whole area of SEM/SEO/Social Network needs to get noticed to a greater extent.
Great request, I can try to write one this week. Check for updates
Hi, I have read your site and the content on the site is very interesting. It would be my pleasure to keep reading. Thank you for the useful informaton.
Thank you very much, Stella!
Come on dude, these facts* and proof* i mean who is posting* lol
Wow!, this was a real quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I keep putting it off and never seem to get something donenew weight loss