A New Generation Marketer

Guest post by David Gallant.

Since the days of Monster.com’s popularity, the job hunt has become a process of gaming the system, networking, and beating out hundreds of applicants for a single position. In 2010, there is a large amount of publicly indexed information, so intricate background checks are not reserved for government jobs and classified research positions anymore. Especially fighting for positions like Kristin Dziadul is in the digital space, online appearance is equally or greater the importance of a paper resume.

Creating transparency around the job hunt will allow someone to have an edge over the competition. By creating online content and driving someone to a home base, you will be able to emphasize a paper resume with organic search. Many, if not all online rolls, will include a Google background check, and a social media research report.

In addition to creating visible resume on the internet, I strongly believe that only one copy of a resume should be created and distributed. With the ease of transmitting data, one person may by chance receive two copies of the same resume. It is quite embarrasing if the same recruiter or department manager recieves one resume selling yourself as a marketer, and another as a SaaS salesman. Becoming visible is very important when connecting with people, but as with websites, a resume or skillset may be delivered digitally through the most least expected route.