A NEW GENERATION

10 Reasons Why Your Personal Brand Is Good for Your Company

July 19th, 2010 No Comments

There is a hot debate going on today regarding if a person’s online brand is good or bad for a company. Since I spent months developing my own unique personal brand, I am a strong believer that your online brand can only enhance a company’s image once you are hired, unless it is a negative image you have created for yourself.

I branded myself as an up-and-coming expert in the online marketing industry, interested specifically in innovation, new technology, and social media/community building. This image was demonstrated through my social media involvement, new product reviews, daily blog posts, and discussions at networking events in person.

This led to many people recognizing me for this and coming to me for expert advice. I was able to develop a large and reputable following online, which ultimately led me to an amazing job offer at Backupify.

Since I have started here, I have continued to interact with many of my same followers online and they were more than willing to spread the word about my company, and some are even beginning to profile my move to Backupify. Coming into this company with a good network of followers, a strong reputation in the industry, and a knack for interent marketing, I clearly had an advantage.

Here are 10 reasons why your online personal brand can help your company:

1. You already have great connections
2. You are able to concisely represent and demonstrate what you stand for
3. You ‘get it’ in regards to branding which is the key to success for many companies
4. People will know that there is an actual human behind a brand once you join the company.

People do business with people, not companies.

5. You bring a unique personality to the company that everyone will know about
6. You have already learned how to defend your reputation (and you can now use this skill to your company’s advantage if need be)
7. People naturally gravitate to a persona rather than a brand or logo, so you help bring people to your company and its website
8. You have proven yourself to be an expert in a niche industry which will allow you and your company to succeed
9. Personal branding helps with building business relationships and trust
10. You can help leverage credibility and information spreading for your company within your own powerful community of connections who are willing to share your posts.

Once you and your personal brand have entered a new company, here is what you can do to integrate your personal brand to help the company:

1. Personalize all conversations. For example, if you are managing the Facebook Fan Page of the company and you comment back to a wall post, sign your comment with your name so someone knows there is a person behind the brand and they may even know who you are.

2. Post blogs with your name on it so people know it is you posting and will view you as a credible source.

3. Maintain all prior contacts you made before working for this company and continue to interact with them so they can help with your transition into a new role and promote your new work.

4. Repost all original content produced by your company (i.e. blog posts, webinars, eBooks, podcasts, etc.) to help leverage the content further on the Internet and bring along credibility with it.

5. Keep yourself unique in the company. You came in as a unique individual with a unique set of skills and assets, so bring that to the table during all company meetings, brainstorming sessions, etc. to keep the workplace diverse and interesting. Knowledge sharing is one of the best things great employees can bring to a company.

How have you integrated your personal brand with the company you work for? Does your employer support this?

Save

HOW TO: Support a Press Release Through Social Media

July 15th, 2010 No Comments

Social media is a very powerful tool to help leverage a press release on the Internet today. This pas week I demonstrated how to best leverage a major press release primarily via social media. Yes, the release was going to be circulating the web and sent out to major sources (i.e. TechCrunch, CRN, BusinessWire, etc.) but I also needed a way to leverage it within my company’s direct community.

Backupify, the company I work for, was launching a major new service, Google Apps backup. We had great connections all over the tech industry and with bloggers, but also wanted to share it within our own network of contacts.

Here is how we leveraged the press release on social media:

1. We created an outreach program via Facebook and Twitter. As different sites released their coverage of our release and the press release went out later that afternoon, we tweeted it out and shared it on Facebook to let those who may not see the articles otherwise have a chance to read and share it.

(note: we had other sites release their coverage of our new service first to give readers a heads up about the event and get them familiar with it before the press release was published later in the afternoon. This seemed to work very well).

Not only were we able to share about five different articles on social media, but we saw over 120 retweets of them over the course of the day (and more days after). This was social proof that people were reading and liking what we were doing.

It is one thing to push articles out to blogs and sites whose job is to showcase press releases and service reviews, but it is another to have true fans and customers read and voluntarily share that same data.

This helped us confirm that people were out there reading about us, liking what they read, and willingly sharing it. In the age of social networks and sharing, it seemed like an obvious move to utilize our social connections to leverage our backup launch.

2. Aside from simply tweeting it out to the Twitterverse and sharing it on Facebook, we specifically asked brand evangelists to share it in their networks as well. As you can imagine, this helped the message spread even further on the Internet.

3. I retweeted others who commented on our new product release.

4. I kept our Google Alerts open on our RSS to monitor for every new mention of Backupify on the web. From there, we were able to share and comment on the articles to be actively involved with writers and readers.

I have been analyzing the buzz around our release ever since then and there is such an immense amount of tweets, status updates, new news articles and blogs that picked up the press release. Overall, social media was a huge aspect of our product launch and our fans and followers led the pack in spreading the news at lightening speed.

How have you used social media to help leverage a major press release? What were some of the results? Tell me your story below!

Save

Is Fresh Content Dead?

July 13th, 2010 No Comments

Bloggers all over the world started developing incredible content to attract readers and customers only a few years ago once research was in that it worked to grow a business. However, there is only so much ‘incredible’ content that can be developed until it is dead. If everyone came up with one incredible idea every day, that would be a miracle!

Yes, great content sells, and can sell big (especially for Cambridge-based Hubspot) However, for companies that do not have the research, resources or human capacity to turn out tons of original, fresh content daily, this concept of constant fresh content seems impossible.

There is only so much you can write about on a particular topic, and also only so much you can read about as well. I have felt that as of now I am going through this phase, which is troubling. I have been going full steam ahead on this blog since December. Recently, I have not had time to update it daily like I did before, as I have a full time job now which involves blogging twice daily. However, I am running out of a flowing river of fresh new ideas on new marketing to write about.

As you have probably noticed, I have began to post just once a week, providing my most valuable ideas of the week. While it is less frequent, I still enjoy writing once weekly to give you, my readers, something worth sticking around for.

So what do you do when your company or personal blog runs out of ideas to write about? It is a good idea to revisit old blog posts to enhance them or do a recap of your best-of blog posts so far. It also helps to occasionally write customer success stories (if you are a business, of course) to highlight your readers and get a break from your traditional theme of content.

When you reach the inevitable readers block, think outside of the box.

There are always ways to get around this problem, you just need to be more creative. Don’t force yourself to create incredible content every day as this may be nearly impossible, but focus also on writing fun, engaging stories about your industry, company, customers, etc.

For example, if you mainly focus on your very small niche market, expand your topic a bit to discuss how your small industry impacts the larger economy as a whole. Providing reading material for a larger audience like this can be very beneficial to your business.

At my company (Backupify) we primarily blog about cloud computing and online social media and SaaS backup. While this is a hot topic with many new developments, there is only so much that our customers and readers want to read about until it gets old. Occasionally I try to write about our best blog posts, examples of our service in action, a recap of an event, etc. This all helps to keep both my readers and I interested and digesting relevant yet diverse information.

How has your company developed its ‘incredible content creation’ strategy? Has it stayed successful or is it getting stale? If stale, how are you overcoming it? Leave your comments below!

Save

Influencer Project Crams the Best New Marketing Ideas into One Hour-long Event

July 8th, 2010 No Comments

This blog was originally posted by me on BostInnovation, a Boston-based blog shining the light on the local start up community and what it has to offer. We at BostInnovation discuss new product launches, social media and new marketing, entrepreneurs and lessons learned. You can follow us on Twitter @BostInnovation.

On Tuesday, Lenox-based ThoughtLead, led by our friends Steve Haase and Sam Rosen, organized the shortest virtual marketing conference ever — the Influencer Project.

This magical hour of online content, sponsored by HubSpot, Marketing Profs, Anne Holland’s Which Test Won, Rack Space, Winstanley Partners, and ReadWriteWeb featured 60 brilliant minds in the marketing field who spoke for 60 seconds each.

The Influencer Project was developed for a very interesting reason. When we talked to Hasse, he explained that the project was actually a bit of much-needed marketing for his company.

“It’s a funny thing, because it was born from a pretty high-pressure situation,” he admitted. “Basically, our business needed a hit. We needed to grow in a hurry, since we had only recently launched our web presence after spending lots of time and money on a software platform that wasn’t panning out. We spent time doing services after that, but had transitioned away from those as well. So we were in a tight spot, but endlessly optimistic.”

The Influencer Project was designed to inspire virtual attendees and empower them to grow their online influence. Haase and Rosen said, “We know so many people who are up to amazing things but aren’t getting the kind of traction or attention they deserve. So we created this event to deliver all the tools and perspective someone would need to make a big difference using the Internet.”

Many companies, including HubSpot and Rackspace, have created events, conferences and webinars featuring incredible content for the purpose of gaining traction in the market. These big content pushes can be very successful, and Hasse says he feels the Influencer Project was a hit for ThoughtLead as well. They knew they needed a cool idea to gain attention, and found the perfect means to do so.

This idea, while brilliant, came at a whim. “We let our imagination run wild and came up with the “60-in-60″ format. It tickled us when we first thought of it, so we knew we had to run with it,” Hasse continued. They didn’t want to mock the same formats that other companies were doing, such as hour-long lectures or sponsored events, so they worked outside of the box and came up with this intriguing event that attracted over 750 live listeners and 2,400 live tweeters.

To give you an idea of what this information-packed conference was like, it was similar to a college style ‘power hour.’ Instead of music, it was smart marketers and instead of alcohol, participants consumed tons of information and insights. In this short amount of time, listeners learned more about new marketing than they possibly could have in a week of reading through eBooks and watching webinars.

I entered the Boston marketing scene about eight months ago and have already learned many of the major concepts these people spoke of, but no webinar or book I read in the past could have summed up all of these ideas better.

In just a short amount of time, attendees learned the importance of community building, engaging with customers offline, helping others to succeed, and creating and sharing incredible content.

Here are a few of the key takeaways this amazing event produced:

David Meerman Scott, author of New Rules of Marketing and PR explained how transparency helps build your company as a thought leader by sharing things with people that other companies may not be willing to.

Scott Porad, CEO of Cheezburger Network, stressed that we must not only make connections with people online, but offline too. This builds trustworthy, meaningful relationships.

Boston’s social maven Joselin Mane spoke of the importance of really making connections with people in person first and then developing a strong relationship online via social media. He also suggested that when you meet someone, you should make it a point to introduce them to someone new so they will remember you for that.

Marshall Kirkpatrick of ReadWriteWeb is naturally early in the news cycle on the web, being the lead writer for RWW. He advised us all to be early in the news cycle as well and to detect and articulate patterns. Content creators must find those early voices and figure out who is working on new things. Then, the content creator must add in their original thinking to the breaking news to add meaningful value.

Guy Kawasaki suggested marketers develop a digital impression. He says we must repeat our tweets several times a day; that will result in similar click throughs each and more impressions total. He has a large Twitter presence, and it is no wonder why.

Justin Levy, who unveiled his new book in Boston last week, stressed the importance of listening. We must listen to conversations going on around us since not all communities and markets are the same.

We were truly thrilled to tune into this intense marketing conference, and all of our current marketing ideologies were either reinforced or enhanced during this one-hour period. For those of you who missed this information packed event, visit http://influencerproject.com to download the MP3 and transcript of 60 in 60.

What were your thoughts of this virtual conference? Tell us some of your most valuable takeaways in the comments section below.

To learn more about ThoughtLead, follow them on Twitter or like them on Facebook.

Save

First Ever FutureM to Unite Boston Marketing Pro’s

July 2nd, 2010 No Comments

This blog was originally posted on BostInnovation, a Boston-based blog shining the light on the local start up community and what it has to offer. We at BostInnovation discuss new product launches, social media and new marketing, entrepreneurs and lessons learned. You can follow us on Twitter @BostInnovation.

The world of marketing as we once knew it has changed dramatically in the past five years alone. It has moved away from traditional media marketing including TV, radio and magazine advertisements, and is now more present than ever on the Internet, mobile phones, and other new media outlets.

As Brian Halligan, CEO of locally-based marketing software provider HubSpot, wrote in a recent blog post, Boston was first described as the ‘hub’ of the universe by Oliver Wendell Holmes nearly 100 years ago, and it’s now the hub of New Marketing. That fact will soon be celebrated at FutureM from October 4-8.

FutureM, organized by our friends at MITX, will be the first ever week-long marketing summit featuring the brightest in the field, including entrepreneurs and technology gurus alike. Massachusetts is rich in mobile advertisers, analytics experts, pioneers in online communities and video bloggers. There was no better place for FutureM to start than right here in Boston.

We at BostInnovation are very excited to follow and attend this first-ever event. We truly believe Boston to be a city that is innovative, technologically advanced, and marketing-centric — and we hope FutureM can communicate some of that with a week of celebration and information.

We have seen the rise of many now-famous marketers and technology evangelists right here in Boston, including Chris Brogan, David Meerman Scott, Edward Boches, Seth Godin and Halligan; solid proof that we are breeding next generation marketers seeking to disrupt and improve the marketing arena.

Many of these professionals are sure to attend, along with a brilliant following of committee members including: Joe Grimaldi, CEO of Mullen; Kiki Mills, President of MITX; Chris Hughes, Co-Founder of Facebook and Dave Balter, Founder and CEO of BzzAgent.

Over a month ago, Boston’s Mayor Thomas M. Menino announced that he intends to help develop 1,000 acres on the South Boston waterfront into an “I nnovation District,” where startups can begin to thrive. This was a statement not only to us but to the country as a whole that Boston is a rising star in technology and marketing disruption. FutureM is sure to be another.

If you are a marketer, make sure to mark this week-long event on your calendar to be a part of an incredible occasion that celebrates and enhances the revolution of the industry, with top-notch marketing thinkers leading the way. FutureM is true proof that Boston is still the hub of the universe and will continue to be in the future.

You can read more about this exciting event on the FutureM website, by following FutureM on Twitter, and by liking FutureM on Facebook.

Save

What My Five-Year-Old Teaches Me About Customer Fidelity

June 28th, 2010 No Comments

Sales 101 tells us that if we find the pain, we find the sale. Of course this is an over simplification and yes the underlying habits surrounding this concept evolve, but it’s still an essential best practice. The fundamental presumption is that if I can uncover my prospects needs and meet them as desired, I will win the sale. In short, when I act as the authentic advocate to my customers, they reward me by becoming advocates of my brand – loyalists, one might say. Do this well and you become what content marketing pioneers Chris Brogan and Julien Smith refer to as Trust Agents.

Personally, this is the only way I have found to reliably earn my customer’s fidelity and it costs far less than the control we so often desperately seek to maintain. Online retail giant, Zappos gets this right everyday and reaps the whirlwind subsequently. Any disingenuous attempts to align myself with my customer’s needs are met with failure. Ralph Waldo Emerson once said, “Your actions speak so loudly, I can’t hear a word you’re saying.” The rules of social media marketing echo the profundity in Emerson’s words. With inbound marketing, the brand that advocates with sincerity is the brand that earns brand loyalty, brand fidelity.

Watch for them. Listen for them. The lessons are everywhere.

My wife and I record all of our son’s favorite shows onto our DVR. This way we can vet them before he sees them and of course because he hates commercials, we can also fast-forward through them using the remote control. On the days when evening appointments prevent us from all having dinner together, my wife and I take turns dining with our son at his tiny table and chairs. We’ll set it up in the living room, cue up a recorded episode of Kenny the Shark and enjoy our meal.

Two days ago, Finian and I did just this. As we settled in to enjoy dinner and a show, I noticed my tall glass of water shimmering in tight intervals like a Tyrannosaurus rex was closing in. “Fin’s feet,” I quickly concluded. He was gently tapping the table with his toes. I asked him to stop and he did – for about 60 seconds. I asked him again, “Fin please stop kicking the table, my water is going to spill.” Again he relented, but only for a moment.

“Finian William, you’re going to spill my water and the remote control is resting beside my glass. If the water spills on the remote, I will no longer be able to fast-forward through the commercials.”

My glass never moved again.

I showed him that what he was doing would ultimately hurt him. Yes, I wanted something too (i.e., the water NOT to spill, a new sale, some money), but that didn’t matter to Fin, my prospect, and it shouldn’t. So I uncovered what, in this case, would cause him pain and made it the topic of discussion. He went from being a person with no regard for what I wanted and again, why should he care, to a card-carrying member of Team Scott – the guy who’s sincerely campaigning for his needs.

The sales process isn’t about you and me. It’s about your prospects and customers. Make their needs your priority and you establish customer fidelity. Uncover their pain and solve their problem. Brand loyalty is the reward. You know how awesome you are, but they don’t and they will not simply take your word for it. Remember Emerson. I showed my son that his needs were top of mind and he rewarded me by doing what I thought served him best. He went from ambivalent shopper to faithful advocate.

I find it fascinating just how often a seemingly mundane ritual can unearth a pearl or two. So, how about you? I would love to hear how every day life has taught you to advocate for your customers.

photo credit: tatoruso

Scott P, Dailey is a technology consultant and avid social media evangelist. He is planning the launch of his new social media blog by the end of August and can currently be found on Twitter at @scottpdailey.

Save

Data Explosion: What it Means for Bloggers

June 23rd, 2010 No Comments

Whether you write or read blogs (or both) you have probably noticed the massive increase in available data right at the click of the mouse. At this point it becomes hard to filter all this data down to only what you need.

Like most of you, every day I send and receive tons of emails, receive eNewsletters, tune into webinars, read through my Google Reader subscriptions, and read blogs that friends share on social media. Boy does that get exhausting after awhile!

I now find myself putting up strict filters in my mind when I am scanning for important data. I am constantly searching for new types of information to write or learn about, but it sometimes can get buried by other less relevant information, and search engines cannot filter this out for me at all times.

What I have found very effective to combat this overwhelming feeling is to write down a list of topics that you are truly interested in reading about so that you are not taken off track when scanning through blog articles.

You can also set up Google Alerts for particular keywords or phrases to receive targeted email results with links just to these topics. Personally, this helps out tremendously when I am about to write a blog post and need specific resources.

With more data being published on the Internet also comes repetitiveness. People may scan an article and say, “Oh I like that topic I’m going to cover that too!” However, when someone enters a keyword search term in Google and your article shows up among hundreds if not thousands of similar posts, you will easily get lost.

Instead of covering a topic that a hundred other bloggers have already done, why not do a twist on it or compile a unique set of data to give a completely new aspect on a subject?

For example, say you are interested in the social media explosion during the World Cup. While this is a hot topic (and Twitter trending topics can prove this) it is nothing new to write about. Instead, why not write about something else less prominent yet still fascinating that is going on during the World Cup. You could instead write about how South Africa’s businesses are fairing during this crowded time in their country. This is certainly a less frequently covered topic yet still relevant. You will still appear in search results and will stand out since you cover a different topic.

In general, if you want your link to be clicked on (and for the reader to stay on the page once there) write incredible and fresh content by immediately drawing them in via your title and subtitle, and then create a compelling story backed by interesting data.

Put yourself in your readers shoes. If you subscribe to several tech blogs and find that may are covering the same topics and events, you will hardly read all of them. Instead, wouldn’t you be interested in learning something new from your sources? The same goes for your audience. Give them something different and interesting aside from whatever else they read.

This will keep current readers interested (and hopefully subscribing to your blog) and will attract new visitors as well. You can easily track how effective this is for you by checking your site analytics on a weekly basis to see the percentage of new and returning visitors and what keywords they are coming in for.

Don’t let the data explosion bury your blog. Stand out from the rubble and scream to readers “I have the latest and most interesting news, read me!”

How have you differentiated your content to increase site traffic and loyalty? What have been some of your tactics? Tell me your examples in the comments section below.

Save

10 Traits That Make a Successful Entrepreneur

June 21st, 2010 No Comments

You’re sitting in your college dorm and come up with a new way laundry can be done.

You’re at your office desk and come up with a brilliant way to increase productivity with a new tool.

You see a troubled child walking by you on the streets and think of a program to help children like him in your neighborhood.

These scenarios are not atypical of ideas that can be easily acted upon if there is ambition and integrity behind the idea. Unfortunately, most of these ideas quickly become forgotten because you’re “too busy” or don’t know how to raise money or don’t have the time or effort to put into it.

This is what sets an entrepreneur apart from others: they have the passion, desire, devotion and hard work to put into a new business idea. Entrepreneurs are paving the way to disrupt or enhance currently technologies to make today’s economy function more efficiently.

This is not to say that those who do not act on their ideas do not have any of the qualities above, it is to say that entrepreneurs are another breed of business owners who are willing to take a chance and risk on a whimsical idea.

Risk…

That is the big word in everyone’s mind when thinking of entrepreneurship. It is something that most are not brave enough or willing to act upon. Yes, it is a big commitment you take upon yourself when you say, “You know what? Yes, I am going to act on this idea and make it happen!”

I have had the privilege to speak with several entrepreneurs in the Boston area upon joining a recent start up. Most say that initially they deemed their ideas ‘stupid’, ‘miniscule’, ‘unprofitable’ etc, etc. However, they did not just drop the idea. They kept it in their mind, culling over ideas, discussing it with others, until they could convince themselves that this idea was valid and worth a shot.

So…

What are the top ten traits of a successful entrepreneur?

1. Persistence
2. Vision
3. Hard work
4. Social skills
5. Risk taker
6. Passion
7. Time
8. Supporters
9. Money management
10. Ability to admit mistakes

Give or take a few of these, most entrepreneurs have ingrained these values which have allowed them to be outside the box, not just step outside the box, and take a risk on an idea they believe in.

Do you have any traits to add to this list? Know a successful entrepreneur and want to share their story below? Leave your ideas in the comments section below.

Save

Update on kdmedianow

June 15th, 2010 No Comments

For those of you who regularly follow my blog, you may have noticed the decline in posting quantity in the past month and a half. It is not that I have been neglecting this blog at all since it is the pride of my work. I have simply been overwhelmed with starting a career and having a big move to Boston (as well as my site getting hit by the Pharma attack two months ago that disabled parts of my site.)

To be fair to my readers, I wanted to let you all know what I have been up to while away from my blog. I am now the Marketing Analyst for Backupify, a cloud backup service for social media, email and more. I am in charge of all their social media accounts (Twitter, Facebook, and LinkedIn so far), blog, and all inbound leads which is a pretty heavy responsiblity. Aside from that, I am a freelancer for a Real Estate company in Arizona as well as write one blog post a week for BostInnovation. Phewf!

That said, I have had less bandwidth to keep up with posts on a regular basis than I did before. However, I have ensured that the posts I do put up (about two a week now) are of extreme value to all of you. In that case, I would truly value all of your continued support and readership of this blog, as you are the reason why I write on a regular basis. Also, if you have any blog post ideas in relation to marketing, new technologies, start ups or anything else fun, please leave a comment below!

P.S. I’ll have a great blog post up here by Thursday, I promise!

Thanks again everyone for your loyal readership

Save

How Paid and Social Search Lead to Better Marketing Results

June 11th, 2010 2 Comments

Combining social and paid searches can create a compelling SEO plan for your company. Both are very important marketing channels, and combined, as with any marketing effort, leads to better results. Each search strategy is very different, but together they can be extremely effective.

Paid search involves keyword bids, conversions, click-through rates, measurements and analytics, and ROI, whereas social search is engagement-based, brand building and hard to measure.

It is important to realize that these both provide different results so you must focus on their strengths individually.

Many companies rush into their paid and search strategies and try to combine them. However, it is best to treat each as its own entity to optimize their benefits. For paid you need to focus on conversion rates and cost vs. ROI. For social you must build a brand community and create positive engagements within your market.

Don’t expect the strategy of paid search to work for social, and vice versa.

For example, if you set a goal of 100 conversions a week for your paid campaign, you can’t expect the same for social since social is based on building your brand on the Internet and increasing awareness. However, together they can produce great inbound marketing results. By creating a compelling social campaign where you drive consumers to your site via social media and engage with them, they will be more willing to look into what you offer.

Consider this: a friend walks up to you and asks you to help them achieve a goal. Five minutes later a complete stranger asks the same favor. Who will you be more willing to help out? Your friend, of course! The same goes for social conversions. If you engage with your community online and create meaninful relationships, they will be more willing to talk to you and look into your product. This can then drive up your conversion rates, assisting your paid campaign.

Many think that social campaigns cannot create ROI, but if done right with a paid campaign, it certainly can.

So how can you best leverage these two strategies to work together?

Make social campaigns search friendly. Optimize your social messages using tags and keywords. For example, if you tweet about a new blog article, include the keywords you are trying to rank for. Search engines are now much more social friendly and even pick up on tweets. This can then drive leads to your site.

Try new keyword tests on social media. Since social media is free (well, almost) it is much easier to do A-B keyword testing than on a paid search campaign. Test different messaging throughout a specific time period and see which message either created the most buzz or drove the most traffic to your site.

Study the social media-sphere for trending topics around which to revolve your paid campaigns. There are several tools that can help you find the buzz around your industry, including Radian 6. If you can track what people are saying about your industry, product/service category, or brand itself, you will make search keywords much easier to find.

By leveraging the benefits of both search and social campaigns together, you can create an extremely compelling inbound marketing strategy. Each can assist the other, but the strategies must be focused on individually to bring out each tactic’s strengths.

Does your company use both social and paid search campaigns? If so, have you noticed an increased response? Leave your comments below.

Save

a new generation

Kristin Dziadul on New Marketing

10 Reasons Why Your Personal Brand Is Good for Your Company

Is Fresh Content Dead?

Influencer Project Crams the Best New Marketing Ideas into One Hour-long Event

First Ever FutureM to Unite Boston Marketing Pro’s

What My Five-Year-Old Teaches Me About Customer Fidelity

Data Explosion: What it Means for Bloggers

10 Traits That Make a Successful Entrepreneur

Update on kdmedianow

Subscribe to this Blog

Tags

Blog Categories

Lifestream

Blogroll